The Ahmadiyya movement originated in 1889 after Mirza Ghulam Ahmad (1835–1908) initially labeled himself as a recipient of revelation. He also later labeled himself an incarnation of Christ, Krishna, and Mahdi, which was equivalent to being a prophet sent by God even though he was not sent with scripture. In 1904, Mirza Ghulam Ahmad labeled himself a reappearance of Mohammad. Under his next but one successor, his son Mirza Bashir ad-Din Ahmad, the movement split into the so-called Qadiani group, who revere Mirza Bashir ad-Din Ahmad as the second Caliph, and the so-called Lahore group, who view the founder Mirza Ghulam Ahmad only as a “renewer” and who reject the office of caliph while instead being led by an emir. Today, the Qadiani group, as Ahmadiyya Muslim Jamaat (Ahmadiyya Muslim Community), is globally the vastly larger and most widespread group.
In contrast to the large majority of Sunni and Shiite theologians, the Ahmadiyya Muslim community campaigns for religious freedom, strictly rejects violence as a means to spreading Islam, and seeks to solicit adherents through intensive but fully voluntary and peaceful missionary work. The most important motto of the Caliph is present everywhere in the form of large banners hanging at major events: “Love for all, hatred for no one.”